Click “Register now” to get started.Īs a Non-China entity your only choice is a Service Account. Open the WeChat Official Accounts Platform homepage. Register a WeChat Official Account as a Non-China entity If not, you’ll either have to register a Chinese business or try contacting a third-party agent who may be able to setup an account for you, for a fee. If you don’t have a Chinese business, your first step when registering an Official Account may be to consider whether or not an overseas account is good enough to accomplish what you want to do on the WeChat platform.
Specific features and developer interfaces, and the requirements to obtain them, vary by region as they are administrated by different Tencent business development teams. These Overseas China Service Accounts (海外特殊认证的国内服务号) still have many limitations compared to accounts registered to Chinese entities, but they just might be good enough for what you need. Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. Accounts registered on the discontinued international backend were shockingly not visible to Chinese users. If you’ve been following this space for awhile, you may have noticed that the old international backend () has been discontinued as of September 2018. Here’s how WeChat’s Official Account system currently breaks down : Recent updates have made it much easier for businesses in most countries to get their own account. We try to demystify both of these questions here. You can adjust the layout and choose different WeChat metrics in image form.WeChat Official Accounts launched back in 2012 and, while there have been many changes over the years, one of the constants has been confusion regarding 1) how to setup an account, and 2) what type of account to register. You can download all your WeChat official account data on different WeChat Metrics with just one click, saving your team from spending so much time crunching data and creating reports, which improves efficiency. It helps monitor subscription rate, updating how many people subscribed your account and how many people unsubscribed your account within specific date ranges. Take WeChat Metric on followers for example. How people followed your WeChat official accountįrom WeChat Search, WeChat Account Contact Card, WeChat QR Code, Followed after Payment, WeChat Clicked Account Name, WeChat Ads, WeChat reposted by others, Unknown The total number of direct messages received from followers by your WeChat Official Accountįrom Push Messages, WeChat Shares to WeChat Moments, WeChat Shares to Friends, WeChat Account History, WeChatt Top Stories, WeChat Search and Othersįrom WeChat Push Messages to Moments, WeChat Moments to Moments, Other to Moments Number of unique WeChat users favoriting an article Number of unique WeChat users that clicked on a read more link Number of unique WeChat users that shared an WeChat article Number of reads the article received devided by number of people the article was sent to (shares doesn’t count) Number of unique users reading the article devided by number of people the article was sent to Number of unique WeChat users reading your articles The total number of WeChat users following your official account Each WeChat Metric has its own WeChat analytics report page, helping you navigate all the important details.
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